Catfishing the Algorithm – Episode One

What Does the Algorithm Really Show You?

Ever felt left out when friends discuss something viral you've never seen? Social media doesn't just connect us; it divides us. The algorithm decides what we see, shaping not only our perspective but our identity itself.

In this groundbreaking experiment, producer Aleichia Celestina Williams catfishes the algorithm by creating three distinct personas:

-        Jen, an opinionated nurse in San Antonio

-        Michael, an artistic photographer in New Haven

-        Tal, a gender-fluid tattoo artist in Brooklyn

Same age. Different races, genders, locations, and life stories.

By living as these three characters on social media, Williams investigates a crucial question: What does the algorithm reveal about how it sorts, categorizes, and controls the narratives we're exposed to? And more importantly, what does it say about us?

This is social media under the microscope. This is reality. Stay tuned.