Ben Hunt
Co-Founder and President of Perscient
Ben Hunt is president and co-founder of Perscient, an AI research firm and software company that pioneered the use of language models and unstructured data analysis for investment strategies. In 2013, he launched Epsilon Theory, a newsletter and website that examines markets through the lens of narrative. Over 100,000 professional investors and allocators read Epsilon Theory for its fresh perspective and insights into market dynamics. In prior positions, Ben has managed a billion-dollar hedge fund and served as chief strategist and chief risk officer for a $13-billion-dollar asset manager. He has a Ph.D. from Harvard University, was a tenured political science professor, and has co-founded three technology companies.
Articles By Ben
I'm Only Happy When It Rains?
By Ben Hunt
|October 30, 2025
The Argentine midterm elections this week were not just a pure win for Milei, but also for the White House. I'm disappointed in myself for feeling disappointed.
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American Gavagai
By Ben Hunt
|October 30, 2025
Do I still believe that America is good? Or are the stories I tell myself about America just made-up stories, someone else’s stories, that I absorbed because they were shouted at me long enough and loudly enough? Time to answer these questions with my own eyes and ears, through the quintessential American philosophy of pragmatism.

Welcome to The Continental. We Do Hope You Enjoy Your Stay.
By Ben Hunt
|September 17, 2025
Our autonomy of mind is our birthright. It is not ladled out to us from some central pot, and it cannot be taken away from us. But we can give it away, sometimes in pieces and sometimes all at once, and that’s what the semantic system of world-building and script-injection encourages us to do.
Enough. Today we begin to reclaim our minds.

The Death of Risk
By Ben Hunt
|May 14, 2025
The death of risk happened with a whimper, not a bang. Not because the market blew up, but because of an icy truth: safe havens ain't safe.
If you don't trust the meaning of risk-free, you can't trust the meaning of risk, and we have built everything on the meaning of risk.
Wall Street's Not-So-Golden Rule
By Ben Hunt
|April 20, 2025
We are in the early stages of a bank run on the United States and the US dollar, and everyone on Wall Street is heading for the exits, including domestic investors who will exit not because they want to but because they know the Not-So-Golden Rule.

How Does Technology Rewire the Intricate Circuitry of the Teenage Mind?
By Ben Hunt
|February 16, 2024
The central course of our children’s lives is being mind-warped by social media and smartphones, not in some ethereal ghost-in-the-machine sort of way but in an actual neural-wiring sort of way, and this research note by Kiril Sokoloff and the 13D team shows how.

The Washington Pravda and the Wall Street Izvestia
By Ben Hunt
|February 14, 2024
Today both Wall Street and the White House are determined to tell you a story that inflation is over and mission accomplished. Wall Street because they want a cheaper price of money and the White House because they want to win an election.
It’s not a lie, per se, but it’s not a truth, either. It’s all just story, all the way down.
And like all sclerotic institutions, Wall Street and the White House rely on their media organs to tell the story.

Epsilon Theory Podcast - Personal Finance
By Ben Hunt
|December 24, 2020
In episode #2 of the Epsilon Theory podcast, Rusty and Ben have a conversation with Brian Portnoy, author of The Geometry of Wealth, about the role of money in shaping a life of meaning.

Facebook Delenda Est
By Ben Hunt
|August 20, 2020
More than any other company, Facebook is undermining our democracy and our most integral political rights.
More than any other company, Facebook has bought and paid for political cover at the highest levels of American, Indian and European government, political cover that prevents any of the actions we might take as a society to rid ourselves of this cancer.
Facebook delenda est.
This is Water
By Ben Hunt
|April 16, 2019
Capitalist productivity has become capitalist financialization.
Wall Street gets something to sell, management gets stock-based comp, and the White House gets re-election.
What do YOU get out of financialization? You get to hold up a card that says "Yay, capitalism!".
Oh, hell, Martha, go ahead and burn yourself if you want to.
By Ben Hunt
|October 29, 2018
I can't advise you on the Answers. I won't advise you on the Answers. But I will advise you on the Process. Because that's what we do for our fellow pack members.

Hunt's Law
By Ben Hunt
|September 13, 2018
A refresher on the power of abstraction to devalue the real. Gresham’s Law: bad money drives good money out of circulation. Hunt’s Law: fake news drives real news out of circulation.
The Three Body Problem
By Ben Hunt
|December 20, 2017
What if I told you that the dominant strategies for human investing are, without exception, algorithms and derivatives? I don't mean computer-driven investing, I mean good old-fashioned human investing ... stock-picking and the like. And what if I told you that these algorithms and derivatives might all be broken today? You might want to sit down for Part 9 of the Notes from the Field series.

The Goldfinch in Winter
By Ben Hunt
|July 14, 2017
Part 2 of Ben's Notes from the Field series, in which he considers the question: what can a bird teach us about value investing? To everything there is a season.

Fiat Money, Fiat News
By Ben Hunt
|January 4, 2017
In which Ben introduces the concept of fiat news, which is to “real news” what fiat currencies like dollars and euros and yen are to “real money” like a gold coin.

